In the middle of the pandemic, the poorness and hunger in Peru increased excessively, but there is something that people do in crisis moments; it’s called: Common Pots, large community pots where Peruvians prepare free food for the poorest. One common pot could feed many families at the same time. So, in Cristal Beer, we decided to do something significant for our people. We melt our beer cans, and with all the aluminum we created more common pots for the poorest areas nationwide.
Agency: VMLY&R
Client: ABInBev
Chief Creative Officer: Tin Sánchez
Creative Directors: Beto Noriega / Coqui Soto
Copywriter: Luis Alburqueque
Art Director: Oscar Gonzales
¡Thank you for your time!
